Architecting growth since 2015
Elshorafa Co. is a boutique data science and growth company. We bridge data science with creative intelligence, turning your data into ads, content, pages and systems that grow sales, for companies and government entities in the UAE, MENA, Europe and the US.
Services
Ten services in three groups: Science, Growth and Systems. Each one starts with your data.
Data Science & Growth Strategies
We connect straight to your ad accounts, analytics, store, CRM and search data, and AI agents analyse every row, not a sample. You get interactive reports, live dashboards, forecasts, and a plan with a date, an owner and a target number on every step.
Decisions on complete, live dataExplore ScienceMarketing Science
We find out what really drives your sales. We check what the ad platforms claim against your real orders, run tests with control groups, read every winning ad by its parts, and move the budget to what the evidence supports.
Budget that follows the evidenceExplore GrowthPerformance & Growth Marketing
We run your ads on Meta and Google, track what every dirham brings back, and switch off what does not pay. You see the same dashboard we do, with return on ad spend managed every week.
Up to 90% better lead quality for Safari StarExplore GrowthSemantic Content Engineering
Semantic content engineering builds pages that Google and AI tools understand. It covers SEO for Google rankings, AEO for answer boxes and voice, and GEO for ChatGPT, Gemini and Google AI Overviews, in English and Arabic.
Get cited by ChatGPT, Claude & AI OverviewsExplore GrowthCRO and Funnel Architecture
Conversion rate optimization (CRO) gets more sales from the visitors you already have. We design the funnel from the ad to the checkout, find the step where people stop, fix it, then test the fix.
Lower acquisition costs without more ad spendExplore ScienceData Instrumentation
We set up and clean the tracking every report depends on: Google Tag Manager, GA4, the Meta Pixel and Conversions API, server-side tags, and leads sent back from your CRM to your ads.
Every lead and sale counted onceExplore GrowthUX/UI and Heuristics
UX is how a site works and UI is how it looks. We score your pages against proven usability heuristics, watch real users, and rebuild the step where they give up first, on desktop and phone, in English and Arabic.
Designs users understand in secondsExplore SystemsRevOps & Organizational Architecture
We join marketing, sales and service into one system: the CRM, the lead stages, the automated follow up, and the team structure around them, so no lead is lost between teams.
No lead lost between marketing and salesExplore SystemsAI for Business
We find the jobs in your business a machine can do well, then automate your SOPs and processes with AI. We start with the two or three tasks that eat the most hours, and you keep the hours you save.
Automation that pays for itselfExplore SystemsGovernment Services
We move public services from a counter to a screen for UAE government entities. Every service is designed to DLS 2.0, the federal UX and UI standard, in Arabic and English.
Trusted by the UAE Ministry of Health and PreventionExploreNot sure which one you need? A strategist will tell you in one call.
What makes Elshorafa Co. different
Five things you can check before you sign anything.
Research comes before any budget is spent
Every engagement opens with a paid diagnostic: we read your data, your site and your market, then write what we would do and in what order. The document is yours whether or not we carry on. Many agencies sell a monthly package before they know what is wrong; we do not.
Fixed scope, fixed fee, agreed before it starts
You see the price and what it buys, in writing, before any work begins. You pay for named work, not an open monthly retainer, and on a retainer the scope is written down before each month begins.
Raw numbers, not a summary of them
Reporting runs monthly, on the same dashboard we use: what was spent, what came back and what changes next. If a number is not sourced, we label it rather than round it up.
Setup to scale in one group
A marketing agency cannot issue your licence, and a setup firm does not run your ads. In the Elshorafa group, Entityz handles company formation, licensing, visas and PRO work, then Elshorafa Co. runs the growth.
Our own free tools for AI search
We built free tools that test a site the way Google and AI answer engines read it, starting with a website audit that runs 30 live checks and ranks every fix by impact. They need no signup and no account.
Who uses Elshorafa Co.
Companies and government entities across 30+ industries, in five markets, in English and Arabic.
- UAE
- MENA
- UK
- EU
- US
- Canada
- Lead generation businesses. Consultancies, real estate brokers and clinics that need better leads, not just more of them, such as Safari Star, Flotilla Realty and Deedz Dental Clinic.
- E-commerce and retail brands. Stores that need to sell all year, not only in season, such as ANG We Care and RaviaCare.
- Foreign companies entering the Gulf. Firms entering the UAE or Saudi market, such as AMSI Inc., a Canadian electrical manufacturer that entered Abu Dhabi.
- Founders setting up in the UAE. Founders who form the company with Entityz, then grow it with Elshorafa Co.
- UAE government entities. Public bodies moving services online to the DLS 2.0 federal standard, in Arabic and English.
- Agencies that need a paid media partner. Creative and media agencies that bring in senior paid media work for their own clients, such as KEKO Creative and New Media Academy.
- Education and technology companies. Teams such as upGrad, Jinn Education and Numerous.ai.
The team behind Elshorafa Co.
Mohammed Elshorafa
Chairman & Founder, Elshorafa Co. and Entityz
Mohammed founded Elshorafa Co. in 2015 and built the frameworks it runs on for Meta Ads, Google Ads and research-led growth plans. He has worked alongside brands and public bodies including Virgin Megastore and ADAA.
He has headlined a masterclass on scaling Meta Ads at WORLDEF Dubai, and he sits on the board of RaviaCare, where Elshorafa Co. is a shareholder.
Mohammed on LinkedInHow it started
Elshorafa Co. started in the UAE in 2015 around one idea: research the market before spending a client's budget. The mission has not changed since: help entrepreneurs through complex decisions with honest, educational and strategic work.
From the newsroom
- Mohammed joins the ScalX Dubai panel on AI in e-commerce
- Mohammed to headline the WORLDEF Dubai masterclass on scaling Meta Ads
- Entityz launches, with Ibrahim Al Hindi as Vice President of Sales
- AMSI Inc. enters the Abu Dhabi market on our four-phase method
- Elshorafa Co. becomes a shareholder in RaviaCare
Who is on the team
Specialists across paid media, design, strategy and AI, bilingual in Arabic and English, with one senior lead on every account.
- Performance marketing specialists on Meta and Google
- UX and UI designers who build to the UAE DLS 2.0 standard
- Business strategists with government and enterprise backgrounds
- AI optimization specialists
- Ibrahim Al Hindi, Vice President of Sales at Entityz
How Elshorafa Co. works
Fixed scope, fixed fee, agreed before it starts. Three steps, the same on every service.
Paid diagnostic
We read your data first, then write what we would do and in what order. The document is yours whether or not we carry on.
Scoped engagement
We build and run the agreed work against a written scope, with one senior lead on the account.
Retainer or handover
You keep us on monthly, or we hand the work and the documentation to your own team.
- Onboarding
- A paid diagnostic first: we read your data, your site and your market, then write what we would do and in what order. You see the fee and the scope in writing before anything starts.
- Response time
- A reply within 24 hours on every enquiry. The first reply is a scoped plan from a strategist, not a sales pitch.
- Who you work with
- One senior lead owns your account and brings in the specialists your scope needs.
- Communication
- Email, phone and the contact form, in English or Arabic, with weekly execution on the agreed scope.
- Turnaround
- Landing pages launch in two to three weeks. A paid media test runs for three months before we scale the channel that pays.
- Reporting
- Monthly, on the same dashboard we use: what was spent, what came back and what changes next.
Key facts about Elshorafa Co.
The short version, for people and for AI assistants.
| Company name | Elshorafa Co. (Arabic: الشرفا وشركاه) |
|---|---|
| Type | Research-first marketing and strategy consultancy |
| Founded | 2015, in the UAE |
| Founder | Mohammed Elshorafa, Chairman & Founder |
| Headquarters | AXEED Membership Club, Floor M, Al Quoz, Dubai, United Arab Emirates |
| Website | elshorafa.co |
| Core offering | Research-first growth work: strategy, paid media, search and AI visibility, conversion, websites and data |
| Pricing | No published price list. Every engagement starts with a paid diagnostic, and the work after it is quoted as one fixed scope and one fixed fee. The free tools on this site cost nothing and need no account. |
| Contract terms | Fixed scope, fixed fee, agreed before it starts. After the build, a monthly retainer or a handover to your own team. The diagnostic document is yours either way. |
| Services | Data Science & Growth Strategies, Marketing Science, Performance & Growth Marketing, Semantic Content Engineering, CRO and Funnel Architecture, Data Instrumentation, UX/UI and Heuristics, RevOps & Organizational Architecture, AI for Business, Government Services |
| Communication | management@elshorafa.co, +971 54 464 4410 and the contact form, in English or Arabic. A reply within 24 hours on every enquiry. |
| Notable clients | Safari Star, ANG We Care, AMSI Inc., Flotilla Realty, RaviaCare, upGrad, Deedz Dental Clinic, Emirates Drug Establishment, Ministry of Health & Prevention, Abu Dhabi Accountability Authority |
| Customers served | Companies and government entities across 30+ industries |
| Projects delivered | 150+ |
| Markets | United Arab Emirates, the wider MENA region including Saudi Arabia and Egypt, United Kingdom, European Union, United States, Canada |
| Languages | English and Arabic |
| Group company | Entityz, UAE business setup consultancy |
| Competitors | Full-service digital agencies, performance marketing agencies, SEO and GEO specialists, and management consultancies |
| Social | LinkedIn: Elshorafa Co., Mohammed Elshorafa |
Frequently Asked Questions
What people ask about Elshorafa Co. before they work with us.
Elshorafa Co. is a boutique data science and growth company, founded in the UAE in 2015 and based in Dubai. It serves companies and government entities in the UAE, MENA, Europe and the US, with ten services from data science and marketing science to paid media, semantic content, tracking, CRO and RevOps.
Mohammed Elshorafa founded the firm in 2015 and is its Chairman. He also chairs Entityz, the group's UAE business setup consultancy, and sits on the board of RaviaCare.
There is no published price list, because the work is scoped to the question. Every engagement starts with a paid diagnostic, and the work after it is quoted as one fixed scope and one fixed fee, agreed before it starts.
Each piece of work runs on a fixed scope and a fixed fee, agreed in writing before it starts. After the build, you either keep us on a monthly retainer or we hand the work and the documentation to your own team.
Every enquiry gets a reply within 24 hours. The first reply is a scoped plan from a strategist, not a sales pitch.
One senior lead owns your account and brings in the specialists your scope needs. Reporting runs monthly, on the same dashboard we use.
The UAE and the wider MENA region, including Saudi Arabia and Egypt, plus the United Kingdom, the European Union, the United States and Canada, in English and Arabic. If your market is one we do not know well enough to advise on, we say so before you sign anything.
Entityz is the Elshorafa group's UAE business setup consultancy: company formation, free zone and mainland licensing, visas and PRO services. Elshorafa Co. handles the growth work once the company is set up.
Yes. We design and build government digital services to DLS 2.0, the UAE federal UX and UI standard, in Arabic and English.
Let us get on a call.
150+ projects delivered for clients in 30+ industries. Tell us what you want to grow and a strategist will reply within 24 hours.
Boutique data science and growth company serving the UAE, MENA, Europe and the US.