Get Found on Google and ChatGPT
Two ways in: the Google result and the AI answer. We build for both, in English and Arabic.
- Industries
- 30+Industries
- Working in the UAE
- Since 2015Working in the UAE
- Projects
- 150+Projects
Semantic Content Engineering
Semantic content engineering is how we build your pages so search engines and AI tools understand them: the topics, the names and the structure behind each page. It covers three jobs. SEO gets you ranked on Google. AEO, answer engine optimization, gets you into answer boxes and voice results. GEO, generative engine optimization, gets you named in ChatGPT, Gemini and Google AI Overviews.
Results
You get named in AI answers
Your pages are written answer first and marked up so ChatGPT, Gemini and Google AI Overviews can quote you by name instead of a competitor.
Google can read every page
We clear what blocks crawling and indexing, which is whether Google can reach your pages and store them, so the content you already paid for starts counting.
The Arabic side stops leaking
Gulf buyers searching in Arabic land on a page written fresh in Arabic and built right to left, not a flipped copy of the English one.
Scope
Fixing What Blocks Google From Reading Your Site
We check that Google can actually reach and read every page, that the site loads fast on a phone, and that the code tells search engines what each page is.
Finding the Words Your Buyers Type
We find the words your buyers actually use, then plan pages around them until Google treats you as the reference on the subject.
Showing Up in Local Search and on Maps
We build out your Google Business Profile, your Google Maps listing, and the local pages that decide whether you appear when someone searches near you.
Getting Named When AI Answers
We write pages that answer the question in the first line, and add the machine-readable notes that let ChatGPT and Google AI quote you.
Reaching Buyers in Other Countries
If you sell outside the UAE, we set the language and country signals so each market sees the version of the page written for it.
Proof
- Industries
- 30+Industries
- Working in the UAE
- Since 2015Working in the UAE
- Projects
- 150+Projects
Engagement
- 01
Paid diagnostic
We audit the site, the Arabic version, and how the AI tools answer your buyers' questions today. You get the findings and the order to fix them, whether or not we carry on.
- 02
Scoped engagement
We clear the technical blocks, rewrite the pages that matter, add the structured data, and set up the reporting. One senior lead on the account.
- 03
Retainer or handover
We keep publishing and reporting every month, or we hand the plan and the documentation to your own team.
Fixed scope, fixed fee, agreed before it starts
FAQ
What does this cost?
Every engagement opens with a paid diagnostic, priced on the size of the site and the number of languages. Fixed scope, fixed fee, agreed before it starts. The build after it is quoted against what the diagnostic found, so you pay for named work, not for an open monthly retainer. If we think paid ads would serve you better this quarter, we will say so first.
How long before we see results?
Technical fixes show within weeks. Movement on real commercial searches usually takes 3 to 6 months, longer in a crowded category. AI answers can move sooner, because they follow how clearly a page answers the question and whether other sites already cite you. We report every month, and we tell you early if the plan is not working.
What is semantic content engineering?
It is the work of building pages that machines understand, not only people. We plan the topics and the names your buyers search for, write each page answer first, and add schema, the code that tells Google and AI tools what the page is about. One page then serves SEO, AEO and GEO at the same time.
What do you need from us?
Access to the site, to Google Search Console, and to Google Analytics, the free tool that reports your website traffic. One person who can approve copy, one who can push changes live, and whoever owns the Arabic wording. About two hours in the first week, then an hour a month. We write the pages ourselves.
What is the risk in doing this?
Search is slow and no agency can guarantee a position. You can do the work correctly and still wait two quarters for it to show, and a Google update can move the ground under you. The pages, the structured data and the Arabic version stay yours either way. If the diagnostic shows no path, we say so and stop there.
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing content for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. It focuses on structured data, answer-first content, and clear proof of who wrote it and why they are qualified. Put plainly, it is the work of getting your business named when an AI tool answers a question your buyer asked.
What is the difference between SEO and GEO?
SEO earns you a place in the list of blue links. GEO earns you a mention inside the answer itself, where there is no list to scroll. The site work overlaps, because both need pages a machine can reach and read. The writing does not: an AI answer quotes the page that states the answer in its first line, with a source behind it.
Do you provide Arabic SEO services?
Arabic reads right to left, and most sites break when you flip them. We build the Arabic version properly, and we write it fresh, never machine-translated.
Do we need an llms.txt file?
An llms.txt file is a plain text file that tells AI tools which pages on your site they may quote. It is not yet a rule that every AI tool follows, so on its own it changes little. It is worth publishing because it costs one afternoon and it states your position clearly. The content on the page still does the work.
Which AI tools do you write for?
ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini. They pull from different sources, so we write for the pattern they share: a clear question, the answer in the first line, and a named author behind it. That practice has a name, answer engine optimization, the same idea, writing so the answer engine quotes you.
Written and reviewed by Mohammed Elshorafa
Chairman, Elshorafa Co.. Working with clients in the UAE since 2015.
LinkedIn profileLast updated
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