UX/UI Design and Heuristic Evaluation

UX and UI Design That Makes Your Site Easy to Use

We find the step where visitors give up, then rebuild it. Same traffic, more finished.

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Projects
150+Projects
Industries
30+Industries
Working in the UAE
Since 2015Working in the UAE
The Short Answer

UX/UI and Heuristics

UX design is how a website works. UI design is how it looks. Heuristics are the proven rules of good design, such as clear feedback, plain words and fewer steps. We score your site against them, watch real users, and rebuild the step where they give up first. Then we make it beautiful, on desktop and phone, in English and Arabic.

Results

People find what they came for

Fewer steps to the thing they want, so fewer people leave before they get there.

More enquiries from the same traffic

When the confusing step goes, more of the visitors you already pay for finish the form.

One design your team can reuse

You keep the components and the rules, so the next page matches without another design job.

Scope

Learning Who Your Users Really Are

We interview your customers and read your analytics, so the design answers what people actually came to do.

A Clickable Draft Before We Build

You click through a working mock-up before anyone writes code, so changes cost nothing.

A Heuristic Review of Every Key Page

We score each key page, menus included, against the ten usability heuristics, the standard rules of good interface design, and rank the problems by how much they cost you.

A Look That Matches Your Brand

Your colours, type and logo applied to every screen, so the site looks like the rest of the business.

Real People Test It, Then We Fix It

We sit with real users and watch them try to finish a task, then we rebuild the step that stopped them.

Proof

Projects
150+Projects
Industries
30+Industries
Working in the UAE
Since 2015Working in the UAE

Engagement

  1. 01

    Paid diagnostic

    We review the pages that matter, watch real users try to finish the task, and write what we would change and in what order. The document is yours whether or not we carry on.

  2. 02

    Scoped engagement

    We design and build the agreed screens against a written scope, with one senior lead on the account and a working prototype before any code.

  3. 03

    Retainer or handover

    You keep us on monthly to test and improve, or we hand over the components, the rules and the research to your own team.

Fixed scope, fixed fee, agreed before it starts

FAQ

What does a website redesign cost?

We do not quote before we look. The first step is a paid diagnostic: fixed scope, fixed fee, agreed before it starts. You get the findings and the plan in writing, then the scope and the price for the build. If two pages carry the problem, we will tell you that instead of selling a full redesign.

How long does a website redesign take?

Rebuilding the few pages that lose people runs about 4 to 6 weeks. A full site, with research, testing and build, runs about 10 to 14 weeks. The variable is usually your side: content, sign-off, and access to real customers. We agree the dates in the scope before the work starts, and we report against them weekly.

Do we need a full redesign, or just a few fixes?

Most sites do not need a rebuild. We look at where people give up first. If three pages carry the problem, we rebuild those three and leave the rest alone. A full redesign earns its cost when the structure itself is wrong, when the content has outgrown the menu, or when the site cannot be made to work properly on a phone.

What do you need from us to start?

Access to your analytics, your brand files, and whoever owns the content. We also want a short list of real customers we can watch using the site. Sitting with five users tells us more than a month of opinion in a meeting room. If you cannot supply users, we recruit them and run the sessions ourselves.

What is a heuristic evaluation?

It is an expert review of your site against a set of proven usability rules, such as showing people where they are, using plain words, and preventing errors. It finds most of the obvious problems quickly and cheaply, before we test with real users.

What is the difference between UX and UI design?

UX design is how the site works: the order of the steps, and how easy each one is to finish. UI design is how it looks: the type, the colour, the spacing and the buttons. A site can look excellent and still lose people, because these are two different jobs. We do both, and we test the first with real users.

What is the Measured Design Loop?

It is our design method, and the name for one rule: watch, change one thing, measure, repeat. We watch real users finish a task, rebuild the step where they stopped, then read the numbers before touching anything else. It keeps the redesign anchored to what people do, not to opinion in a review meeting.

How do you make the design accessible?

We build to WCAG 2.2 AA, the international accessibility standard, so people using a screen reader can finish the task alone. In practice that means readable colour contrast, a full keyboard path, real labels on every field, and text that still works at large sizes. The same standard sits under our UAE government service work.

Do you design mobile apps as well as websites?

Yes. We design responsive websites, web applications, and mobile apps for iOS and Android. Each platform has its own conventions and we follow them, rather than forcing one layout onto all three. Your brand stays the same across them. We design the phone screen first, because that is where most Gulf traffic sits.

Can you design the site in Arabic as well?

Yes, and it is not a translation job. Arabic reads right to left, so the whole layout mirrors: the navigation, the forms, the icons, and the direction of every arrow. We build the Arabic version properly and write it fresh, never machine-translated. Then we test both versions with users who read in that language.

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Written and reviewed by Mohammed Elshorafa

Chairman, Elshorafa Co.. Working with clients in the UAE since 2015.

LinkedIn profileLast updated

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