Get More Sales From the Visitors You Already Have

Every engagement starts with a paid diagnostic, so the first invoice buys you a document, not a promise. We read your analytics, name the leak, and rank the fixes. The build is then quoted against that scope. Fixed scope, fixed fee, agreed before it starts. We do not sell a monthly package before we know what is wrong.

The diagnostic takes two to three weeks. The first fixes usually go live in the month after that. A test then needs enough visitors before the result means anything, which is normally two to four weeks on a site with steady traffic. So expect one month for findings, and one more for a result you can trust.

You need traffic before you need testing. Below roughly 1,000 visitors a month a test will never reach a reliable result, and the money is better spent on demand. Between 1,000 and 10,000 we fix the obvious leaks and skip the testing. Above that, full testing pays for itself.

Analytics access, access to the site or a staging copy of it, and one person on your side who can approve a change. We install the recording and heatmap tools ourselves. If you sell online we also want twelve months of order data, because the checkout usually holds the biggest loss.

Most tests lose, and that is the point of running them. A losing test costs a few weeks of traffic on one page and buys certainty that the change would have cost you money at full rollout. We report losers in the same document as winners, with the numbers behind both.

On published industry benchmarks, average e-commerce conversion sits at 2 to 3 percent and business to business lead generation sites at 2 to 5 percent. These are third party ranges, not Elshorafa Co. client results. Top performers reach 5 to 10 percent or more. Conversion rate is the share of visitors who buy or enquire. We benchmark against your own baseline first, then against your industry.

We score every possible fix on three things: how much it could earn, how many people it touches, and how hard it is to build. We do the top of that list first. That order is the method, because the cheapest test on the busiest page returns an answer before the budget runs out.

Yes, and mobile is usually where the largest gain sits, because mobile conversion rates normally trail desktop on the same site. We test on real phones, not a resized desktop window, and we read load speed, thumb reach, form length and payment options separately from the desktop version.

An A/B test means we show two versions of a page to two halves of your traffic and keep the winner. Nothing is rolled out to everyone until the numbers are in. Sample size, how many visitors a test needs before the result means anything, decides how long we leave it running.

Yes, on Shopify, WooCommerce, custom builds, and on lead generation sites with no cart at all. The platform changes how a fix ships, not what we look for. Where your own developers ship the code, we hand over the change and the reason for it, and we measure the result the same way.