Consulting and Marketing Services for the UAE and KSA
Elshorafa Co. is a research first marketing and strategy consultancy working across the UAE and Saudi Arabia. We run nine services, from market research and strategy through to ads, websites, and the dashboards that show what worked. Every engagement starts with research, not opinion. Since 2015 we have delivered 150+ projects across 30+ industries, and we report the numbers either way.
What We Do
Government Services
DLS 2.0 is the UAE federal UX and UI standard for government entities. We design to it.
02Conversion Rate OptimizationConversion Work
We find what stops people from buying on your site, then we fix it. Same traffic, more sales.
03Landing Page DesignLanding Pages
One clear page, one clear next step, so the traffic you paid for does not go to waste.
04Generative Engine OptimizationSearch and AI Visibility
We help buyers in the UAE find you when they search on Google, and when they ask an AI tool.
05Performance Marketing Agency DubaiPaid Advertising
We run your ads on Meta and Google, and we show you what each dirham brought back.
06AI Consulting UAEAI for Business
We automate your SOPs and business processes with AI, so the work runs without being chased.
07Power BI Dashboard ServicesData and Dashboards
We join your sales, ads and website data into one live screen.
08Business Consultancy DubaiBusiness Consultancy
We study the market, check the numbers, and hand you a plan you can act on.
09UX UI Design Agency DubaiWebsite and App Design
We watch how real people use your site, then we redesign the parts that confuse them.
| Service | What it changes | Who it is for |
|---|---|---|
| Government Services | We design government digital services to the UAE DLS 2.0 standard, the federal UX and UI rulebook for government entities. | Federal or local entities with a service still handled at a counter |
| Conversion Work | Same traffic, more sales. We find where buyers stop, fix it, then test the fix. | Online stores with steady paid traffic and flat sales |
| Landing Pages | One clear page, one clear next step, so the traffic you paid for does not go to waste. | You are already paying for ads and sending them to your homepage. |
| Search and AI Visibility | Two ways in: the Google result and the AI answer. We build for both, in English and Arabic. | You sell to buyers in the UAE or Saudi Arabia who research before they call. |
| Paid Advertising | We buy your media on Meta and Google, and report what every dirham brought back. | You already spend on Meta or Google and cannot tell what it returns. |
| AI for Business | We automate your SOPs and business processes with AI, so the work runs without being chased. | Teams where the same tasks are done by hand every single week |
| Data and Dashboards | Your sales, ad and website numbers on one live screen, updated on its own. | Founders running weekly decisions off four separate logins. |
| Business Consultancy | We study the market, check the numbers, and hand you a plan you can act on. | Owners deciding whether to enter the UAE or Saudi market, and how |
| Website and App Design | We find the step where visitors give up, then rebuild it. Same traffic, more finished. | You have traffic, but people drop out before the form or the checkout. |
Common Questions
How does an engagement start?
It starts with a paid diagnostic. We read your data, your site and your market, then write what we would do and in what order. The document is yours whether or not we carry on. Fixed scope, fixed fee, agreed before it starts.
What does a monthly retainer cover?
A retainer covers the agreed scope of work, one senior lead on the account, weekly execution, and a monthly report on what we spent, what it returned, and what we are changing next. The scope is written down before the month begins.
Which markets do you work in?
The UAE and Saudi Arabia are the core markets, and we work in English and Arabic. We also serve clients with United Kingdom exposure. If your market is one we do not know well enough to advise on, we say so before you sign anything.
How are results reported?
You get the raw numbers, not a summary of them. Reporting runs monthly, on the same dashboard we use, and it shows what was spent, what came back, and what changes next. If a number is not sourced, we label it rather than round it up.