Government Services Designed for 7 Stars and Zero Bureaucracy

Every engagement starts with a paid diagnostic on one service, the DLS 2.0 Readiness Review. Fixed scope, fixed fee, agreed before it starts. The build that follows is priced from what that review finds, because a form with four fields and a service with nine approvals are not the same job. We do not quote a portal before we have walked it.

A readiness review on one service runs 2 to 3 weeks. One service rebuilt, tested and launched usually runs 8 to 12 weeks from brief to live, and most of that time is approvals, not design. A full portal is a programme rather than a project, so we plan it service by service and put something live every quarter.

Yes, both, and with semi-government bodies. What matters more than the entity type is whether the service owner can sit in the reviews. Projects stall when screens are approved by people who never watched a resident use them. We ask for one named owner on your side before the work starts.

Access to the service as it runs today, the rules behind it, and one named owner. That means the current forms, the approval steps, and someone who can tell us why each rule exists. If you hold complaint logs or call centre notes, send those as well. They usually point straight at the screen that is failing.

It is a UAE government programme launched in November 2023. It directs federal entities to cancel at least 2,000 government procedures, halve the time procedures take, and remove unnecessary requirements. Phase 2 was launched in June 2025. We map each procedure, show which steps and requirements can go, and design the shorter journey. Steps that policy requires are flagged for your team to decide.

DLS 2.0 is the UAE Design Language System 2.0, the government standard for how a public digital service must look and work. It sets layout, type, colour, forms, error messages, and how the service behaves in Arabic and in English. Federal entities are expected to follow it. For residents it means every government service works one familiar way.

It is the UAE government's system for rating service channels from 2 to 7 stars, based on independent evaluation and the customer experience. It assesses services across 8 main pillars and 35 sub-pillars, from strategy and customer focus to channels, customer experience, efficiency, people and technology. The official guide is free to download on this page.

It means people of determination can finish the service on their own. We design and test to WCAG 2.2 Level AA, the international accessibility standard: screen readers, keyboard only, colour contrast, large text, and clear error messages, in Arabic and English.

Arabic takes more. Arabic reads right to left, so the whole layout mirrors, and most sites break when you flip them. We build the Arabic version properly and we write it fresh, never machine translated. Both versions are tested with real residents, because a label that reads oddly stops people as often as a broken button.

Yes, and that is usually the cheaper place to start. We take one live service, walk it as a resident, and hand you the fix list ordered by cost and return. Entities often find that three or four screen changes do more than a full rebuild would, and the rebuild can then be planned against evidence instead of opinion.