Elshorafa Co. Chairman Mohammed Elshorafa to Headline WORLDEF Dubai 2026 Masterclass on Scaling Meta Ads
Mohammed Elshorafa, Chairman of Elshorafa Co., will deliver a masterclass session at WORLDEF Dubai 2026 on February 14 at 1:00 PM GST on the Masterclass Stage at Dubai CommerCity. The session focuses on scaling Meta advertising campaigns and improving ROAS through proprietary strategic frameworks developed at Elshorafa Co. WORLDEF Dubai is the region's premier e-commerce and digital trade forum, hosting over 13,000 global industry leaders from February 12-14, 2026.
DUBAI, UAE -- February 12, 2026
Mohammed Elshorafa, Chairman of Elshorafa Co., has been selected as a featured speaker at WORLDEF Dubai 2026, the Middle East's premier international e-commerce and digital trade forum. He will take the Masterclass Stage on Friday, February 14 at 1:00 PM GST to deliver a session on scaling Meta advertising campaigns and maximizing return on ad spend (ROAS) through data-driven strategic frameworks.
The session, titled around scaling Meta Ads through structured frameworks, draws on Elshorafa Co.'s proprietary methodologies that have delivered measurable results for clients across the UAE, Saudi Arabia, and the United States -- including 9x ROAS for retail brands, 90% improvement in lead quality for B2B consultancies, and 3.5x sales growth for real estate firms.
WORLDEF Dubai 2026 runs February 12-14 at Dubai CommerCity, the region's first dedicated e-commerce free zone. The three-day event convenes over 13,000 global industry leaders, brand owners, and service providers to address the future of cross-border e-commerce, AI-powered logistics, and digital trade infrastructure. The event is powered by Amazon Sellers Society.
Elshorafa's participation underscores the firm's expanding role as a thought leader at the intersection of performance marketing and strategic consulting in the MENA region. The Masterclass Stage specifically curates sessions from practitioners with proven, data-backed track records rather than theoretical perspectives.
The talk is expected to cover audience segmentation methodologies, creative testing frameworks, and budget allocation structures that Elshorafa Co. has refined across 150+ client engagements spanning 30+ industries. Attendees will gain actionable frameworks applicable to both DTC e-commerce and lead-generation business models.
The frameworks we have built at Elshorafa were not developed in a boardroom -- they were forged across real campaigns, real budgets, and real markets. WORLDEF is the right stage to share what actually works when scaling Meta advertising in this region.
Elshorafa Co. is a UAE-based strategic consultancy specializing in data-driven performance marketing, conversion rate optimization, and digital transformation for enterprises across the Middle East and beyond. With 150+ successful projects across 30+ industries, Elshorafa has established a track record of delivering measurable business outcomes through proprietary frameworks and hands-on strategic execution.
