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Case Studies|Strategy & Optimization
How to Fix Lead Quality Issues in Real Estate Advertising: Flotilla Realty Results
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Oklahoma, USA, Real Estate
5 min read

The Take
Flotilla Realty solved their lead quality crisis by implementing comprehensive persona mapping, conditional lead qualification forms, and optimized communication formats -- resulting in 70% more qualified leads, 500+ total leads generated, 3.5x sales increase, and expansion into new seller listings.
The Challenge
- Zero qualified leads generated with previous agency partnerships
- No persona identification or targeting methodology in place
- Basic lead forms with no disqualification logic
Our Solution
- Comprehensive Persona Mapping & Audience Segmentation
- Conditional formatting for lead qualification & disqualification
- Optimizing communication and creative formats for real estate
- Lead generation rebuilt to capture only qualified buyer and seller responses
Key Outcomes
70%
More Qualified Leads
Improved lead quality score
500+
Leads Generated
Total campaign volume
3.5x
Sales Increase
Revenue growth
New
Seller Listings
Expanded inventory
Real EstateLead QualityPersona MappingOklahomaUSAOklahomaUSAReal Estate

