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Case Studies|Strategy & Performance
How Did Elshorafa Achieve a 90% Increase in Qualified Leads for Safari Star?
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Dubai, UAE, Business Setup Consultancy
6 min read

The Take
Elshorafa increased Safari Star's qualified leads by 90% and generated 1.7M AED in revenue through comprehensive persona mapping, conditional lead qualification forms, PESTEL analysis, and restructured Google Ads campaigns in the UAE business consultancy market.
The Challenge
- Unqualified leads flooding the pipeline from poorly optimized campaigns
- Incorrectly configured Google Ads with no audience segmentation
- High volume of job seekers instead of actual prospective clients
Our Solution
- Comprehensive strategy audit with measurable benchmarks
- PESTEL analysis linked to an ideal customer profile
- Conditional logic forms to pre-qualify and disqualify leads
- Comprehensive Persona Mapping & Audience Segmentation
- Creative format optimization across all channels
- Lead generation funnel rebuilt to capture only qualified responses
Key Outcomes
90%
Lead Quality
Increase in qualified leads
1.7M
Total Sales (AED)
Revenue generated
3x
Efficiency
Return on ad spend
55%
Strategy Impact
Revenue from our strategy
Lead GenerationGoogle AdsCROBusiness ConsultancyUAEDubaiUAEBusiness Setup Consultancy

