How Did a Dubai Dental Clinic Teach Google to Find Real Patients? Deedz Dental Clinic Case Study

Deedz Dental Clinic is a dental and aesthetics clinic in Dubai, led by Dr. Diana Chehab. Its main treatments are veneers, dental implants and clear aligners.

• Google was learning from form fills, not from patients.
• Every treatment shared one booking page and one broad setup.
• Too many enquiries came from people looking for free or cheap treatment.
• The clinic had no simple way to tell the ad accounts which enquiries became patients.

• Digital transformation: a bilingual booking and lead system built around each treatment.
• Qualified leads: separate campaigns and pages per treatment, with low intent searches removed.
• Creative: ads in English and Arabic, never both on one ad, in formats patients already trust.
• Sales enablement: every enquiry reaches the clinic team in seconds, and they mark it in one tap.
• Offline conversion upload: qualified patients go back to Google, so bidding learns from real patients.

• The right patient lands on the right treatment page, in their own language.
• Google now optimises toward the patients the clinic confirms.
• The clinic team sees and sorts new enquiries in seconds.