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Case Studies|E-commerce & Retail
Can a Seasonal Retail Business Scale Digital Sales Year-Round? ANG We Care Case Study
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Dubai, UAE, Global Village, Retail
5 min read
The Take
Yes. Elshorafa helped ANG We Care scale from 5 orders to 150 daily orders, achieving 1.5M AED in revenue with a consistent 4x return on ad spend. This was accomplished by building a full digital sales structure during their offline season, achieving 3.67% conversion rate, and 50% faster logistics delivery through comprehensive engagement strategy and store CRO.
The Challenge
- Expanding beyond physical retail during Global Village seasonal closure
- Lack of strategic data for ad scaling decisions
- Target demographic unresponsive to typical digital advertising
- Digital branding mismatched with in-store experience
Our Solution
- Comprehensive year-round digital engagement strategy
- A/B testing with targeted landing pages for different segments
- Refined Ideal Customer Profile based on purchase behavior
- Direct contact sales funnel bypassing traditional e-commerce friction
- Full sales enablement system for the team
- Store Conversion Rate Optimization audit
Key Outcomes
150
Daily Orders
Up from 5 daily orders
1.5M
Revenue (AED)
Total generated
4x
Return on Ad Spend
Campaign efficiency
3.67%
Conversion Rate
Above industry average
“
Elshorafa helped our team build a structure for our digital platforms during summer when Global Village was closed. Our sales grew from 5 to 150 orders a day, generating 1.5M AED in revenue.
Kamila — Owner, Ang We Care
E-commerceRetailDigital SalesConversion RateGlobal VillageDubaiUAEGlobal VillageRetail
